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Module 3  ·  Lecture 3.0

Lecture Series 4: The Principles and Practice of Written Communication

Writing Project Reports

Duration: 60 Minutes 📚 Module: Written Communication 🎯 Level: Tertiary — Intermediate Status: Live
📋 Lecture Overview
Learning Objectives
  • Explain the characteristics, parts, format, and style of a project report
  • Select a suitable and researchable topic
  • Gather data from primary, secondary, and tertiary sources
  • Use reference materials effectively
  • Write a complete outline using correct numbering and phrasing
  • Apply APA and MLA citation and documentation styles
  • Write a full project report
Topics Covered
  1. What Is a Project Report?
  2. Characteristics: Parts, Format, Style
  3. Selecting a Suitable Topic
  4. Gathering Data — Primary, Secondary, Tertiary
  5. Reference Materials
  6. Writing the Outline
  7. Citation and Documentation: APA & MLA
  8. Writing the Full Project Report (Sample)
Prerequisite

Students should have completed Module 1 (Letter Writing) and Module 2 (Comprehending Difficult Reading Materials) before proceeding with this module on project report writing.

Section I · 3.1

What Is a Project Report?

A project report is a formal, structured document that presents the findings of a systematic investigation into a chosen topic or problem. It records the researcher's objectives, methods of inquiry, data gathered, analysis, and conclusions, thereby constituting a scholarly contribution to knowledge in a given field (Olusegun, 2019, p. 112).

Unlike a general essay or a business report, a project report follows a rigorous academic structure and is expected to demonstrate the writer's capacity for independent intellectual inquiry, critical analysis, and organised presentation of evidence. At the tertiary level, the project report is the primary means by which a student demonstrates research competence and subject mastery (Adeyemi, 2021, p. 88).

📌
The Core Distinction: A project report is not a summary of what others have said. It is your systematic investigation of a question, informed by sources, and reaching conclusions that are your own. The researcher's voice, analysis, and judgement must be present throughout.

Characteristics of a Project Report

Scholars consistently identify the following characteristics as defining features of a well-executed project report (Locker & Kienzler, 2020, p. 394):

Defining Characteristics
1. Systematic
The investigation follows a clear, logical methodology — not random inquiry. Every step, from topic selection to data collection and analysis, is planned and deliberate.
2. Objective
The report presents findings honestly, including data that may not support the researcher's initial hypothesis. Bias, selective reporting, and exaggeration are incompatible with scholarly integrity.
3. Evidence-based
Every claim is supported by data — either gathered by the researcher (primary) or sourced from credible published material (secondary and tertiary). Unsupported assertions are not acceptable in a project report.
4. Structured
A project report follows a fixed sequence of parts — front matter, main body, and back matter — each with its own conventions of content and format.
5. Documented
All sources are cited within the text and listed in full in the bibliography or reference list, using a recognised citation style (APA, MLA, Chicago, etc.).
6. Formal in Style
Language is academic and impersonal — third person voice is standard in most disciplines. Contractions, slang, and colloquialisms are avoided throughout.
Section II · 3.1 cont.

Parts, Format, and Style of a Project Report

A project report is conventionally divided into three structural zones: the Front Matter, the Main Body, and the Back Matter. Together, these produce a document that is complete, navigable, and professionally presented (Bello & Nwosu, 2020, p. 74).

Structure of a Project Report — All Parts
Front Matter
i
Title Page
Full title of the report; author's name, institution, department, supervisor, and date of submission. Usually centred on a single page.
ii
Declaration / Certification
The student declares the work is original and not previously submitted. The supervisor certifies its acceptance for examination.
iii
Dedication
Optional. A brief personal tribute to a person(s) who inspired or supported the research.
iv
Acknowledgements
The researcher thanks those who contributed — supervisor, respondents, institutions, and family — in order of academic significance.
v
Abstract
A self-contained summary (typically 150–300 words) of the problem, methodology, findings, and conclusion. Written last; placed first.
vi
Table of Contents
Lists all chapters, sections, and sub-sections with their page numbers. Enables the reader to navigate the report.
vii
List of Tables / Figures
If the report contains four or more tables or figures, each is listed here with its title and page number.
Main Body
Ch. 1
Introduction
Background to the study; statement of the problem; purpose of the study; research questions or hypotheses; significance of the study; scope and limitations; definition of key terms.
Ch. 2
Review of Related Literature
A critical survey of existing scholarly work relevant to the topic. Identifies gaps in knowledge that this study addresses. Demonstrates the researcher's command of the field.
Ch. 3
Research Methodology
Research design; population and sample; sampling technique; research instruments (questionnaire, interview, observation); procedure for data collection; method of data analysis.
Ch. 4
Data Presentation and Analysis
Presents the data collected in tables, charts, or narrative form, and analyses each finding in relation to the research questions or hypotheses.
Ch. 5
Summary, Conclusion, and Recommendations
Summarises the main findings; draws conclusions from the analysis; offers actionable recommendations based on the evidence. Suggests areas for further research.
Back Matter
A
References / Bibliography
A complete, alphabetically ordered list of all sources cited in the text, formatted according to the required citation style (APA, MLA, Chicago).
B
Appendices
Supplementary material that supports but would interrupt the main text — e.g. questionnaire, interview transcript, raw data tables, letters of permission.

Format

Format refers to the visual and typographic conventions that govern the report's appearance. Standard formatting requirements in most Nigerian tertiary institutions include (Adeyemi, 2021, p. 94):

Style

Academic style in a project report requires: formal register (no contractions); third-person voice in most disciplines ("the researcher found..." not "I found..."); hedged language where findings are not absolute ("the data suggest..." rather than "the data prove..."); and consistent use of one citation style throughout the entire document (Locker & Kienzler, 2020, p. 401).

Section III · 3.2

Selecting a Suitable Topic

Topic selection is the single most consequential decision in project writing. A poorly chosen topic — too broad, too narrow, inaccessible to data, or already exhausted in literature — will frustrate the researcher at every subsequent stage (Olusegun, 2019, p. 120).

Criteria for a Good Project Topic
Researchability
The topic must be one on which data can actually be gathered. A topic requiring access to classified government files or participants who are unavailable is unresearchable regardless of its intellectual interest.
Scope
Neither too broad ("The Impact of Technology on Nigeria") nor too narrow ("The Use of WhatsApp by Three Students in Room 12B"). The scope must be achievable within the time, resources, and word count available.
Relevance
The topic should be relevant to the researcher's discipline, to contemporary concerns, or to identifiable gaps in existing literature. A relevant topic justifies the research effort.
Originality
While complete originality is rare, the topic must offer something new — a new context, a new variable, a new angle, or a new population not previously studied.
Interest
The researcher must have sufficient interest in the topic to sustain months of engagement. Researching a topic purely because it seems easy produces superficial work.
Ethical Viability
The research must be capable of being conducted without harm to participants. Topics requiring deception, invasion of privacy, or study of vulnerable populations require ethics committee approval.
💡
Practical Tip: Frame your topic as a specific, answerable question before you turn it into a title. "What is the effect of social media use on the reading habits of undergraduate students in Nigerian universities?" is a better starting point than "Social Media and Reading." The question reveals whether data can be gathered and whether the scope is manageable.
Weak TopicWhy It FailsImproved Topic
Education in NigeriaFar too broad — entire libraries exist on this subjectThe Effect of Free School Feeding on Pupil Attendance in Edo State Primary Schools (2020–2024)
The Internet Is BadAn opinion, not a research question; no data possibleThe Influence of Internet Addiction on the Academic Performance of Secondary School Students in Benin City
My Experience Studying at NightPersonal anecdote — not scholarly inquiryThe Relationship Between Study Hours and CGPA Among Undergraduates in Nigerian Federal Universities
LeadershipA concept, not a researchable question or problemTransformational Leadership Style and Staff Productivity in Selected Nigerian Commercial Banks
Section IV · 3.3 & 3.4

Gathering Data — Primary, Secondary, and Tertiary Sources

Data is the raw material of a project report. Without credible, sufficient, and relevant data, no analysis is possible. Researchers draw from three levels of sources, each with its own characteristics, advantages, and limitations (Bello & Nwosu, 2020, p. 83).

Primary Sources

Primary sources are original, first-hand data generated directly by the researcher during the investigation. They do not exist until the researcher creates them (Adeyemi, 2021, p. 103).

Primary Data Collection Methods
Questionnaire
A set of written questions administered to a sample of respondents. Best for collecting structured, quantifiable data from a large number of people efficiently. Must be pre-tested (piloted) before administration.
Interview
Direct verbal questioning of individuals or groups. Allows follow-up questions and clarification. Structured (fixed questions), semi-structured (guided but flexible), or unstructured (open conversation). Best for in-depth qualitative data.
Observation
The researcher directly observes behaviour, events, or conditions in their natural setting. Participant observation (researcher joins the group) or non-participant observation (researcher watches from outside). Reduces response bias.
Experiment
The researcher manipulates a variable under controlled conditions and measures the effect. Common in science, education, and psychology research. Requires ethical approval when human subjects are involved.
Focus Group Discussion (FGD)
A guided discussion with a small, purposively selected group (typically 6–12 participants) to gather qualitative data on attitudes, perceptions, and experiences relevant to the research topic.

Secondary Sources

Secondary sources are materials that analyse, interpret, or synthesise primary data gathered by others. They constitute the bulk of the literature review and form the theoretical foundation of the project (Olusegun, 2019, p. 130).

Tertiary Sources

Tertiary sources compile and organise secondary sources to provide overviews, indexes, and finding aids. They direct the researcher to primary and secondary material but are rarely cited as evidence in the project itself (Bello & Nwosu, 2020, p. 86).

Activity Classify Each Source — Primary, Secondary, or Tertiary?

Classify each source below and give a one-sentence reason for your classification.

  • 1
    A questionnaire you designed and administered to 120 students
    Primary — you generated this data directly; it did not exist before your study
    Primary
  • 2
    A peer-reviewed journal article on reading habits
    Secondary — it interprets and analyses data gathered by another researcher
    Secondary
  • 3
    The Encyclopaedia Britannica entry on "Communication"
    Tertiary — it compiles and summarises information from secondary sources
    Tertiary
  • 4
    Your field observation notes from a classroom session
    Primary — you gathered this first-hand data through direct observation
    Primary
  • 5
    The National Bureau of Statistics 2023 Annual Report
    Secondary — compiled and analysed from original data by the NBS; use it as you would a government report
    Secondary
  • 6
    Google Scholar search results page
    Tertiary — a database index that directs you to sources but is not itself a source of evidence
    Tertiary
Section V · 3.5 & 3.6

Writing the Outline — Numbering, Ranking, and Phrasing

An outline is a hierarchical plan of the project report, showing every chapter, section, and sub-section in the sequence they will appear. A good outline is the writer's most important planning tool: it prevents disorganisation, ensures all required components are present, and allows the supervisor to give early structural feedback before writing begins (Adeyemi, 2021, p. 108).

Numbering Systems

Two numbering systems are in common use in Nigerian academic writing:

LevelDecimal System (Preferred)Alphanumeric System
Chapter1, 2, 3I, II, III
Main section1.1, 1.2, 1.3A, B, C
Sub-section1.1.1, 1.1.21, 2, 3
Minor point1.1.1.1, 1.1.1.2a, b, c

Principles of Outline Phrasing

Sample Outline — Project Report
Topic: The Influence of Social Media Use on the Academic Performance of Undergraduate Students in the University of Benin
FRONT MATTER
Title Page · Declaration · Dedication · Acknowledgements · Abstract · Table of Contents · List of Tables
CHAPTER ONE — INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope and Delimitation of the Study
1.7 Definition of Terms
CHAPTER TWO — REVIEW OF RELATED LITERATURE
2.1 Conceptual Framework
2.1.1 The Concept of Social Media
2.1.2 Academic Performance — Definition and Measurement
2.2 Theoretical Framework
2.2.1 Uses and Gratifications Theory
2.2.2 Social Learning Theory
2.3 Empirical Review
2.3.1 Social Media Use Patterns Among Undergraduates
2.3.2 Effects of Social Media on Study Habits
2.3.3 Social Media and CGPA — Evidence from Nigerian Studies
2.4 Gap in Literature
CHAPTER THREE — RESEARCH METHODOLOGY
3.1 Research Design
3.2 Population of the Study
3.3 Sample and Sampling Technique
3.4 Research Instrument
3.4.1 Structure of the Questionnaire
3.4.2 Validity and Reliability of the Instrument
3.5 Procedure for Data Collection
3.6 Method of Data Analysis
CHAPTER FOUR — DATA PRESENTATION AND ANALYSIS
4.1 Demographic Data of Respondents
4.2 Analysis of Research Question One
4.3 Analysis of Research Question Two
4.4 Analysis of Research Question Three
4.5 Discussion of Findings
CHAPTER FIVE — SUMMARY, CONCLUSION, AND RECOMMENDATIONS
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
5.4 Suggestions for Further Research
BACK MATTER
References · Appendices (Questionnaire, Letters of Permission)
Section VI · 3.7

Citation and Documentation Styles — APA and MLA

Citation is the practice of acknowledging the sources you have used within the text of your report. Documentation is the practice of providing full details of those sources in the reference list or bibliography at the end. Both are mandatory in every project report. Failure to cite is plagiarism; incomplete documentation makes verification impossible (Bovée & Thill, 2021, p. 439).

⚠️
Cardinal Rule: Every source cited in the text must appear in the reference list. Every source in the reference list must have been cited in the text. The two lists must correspond exactly. No exceptions.
APA 7th Edition
MLA 9th Edition
Side-by-Side Comparison
APA — American Psychological Association, 7th Edition

APA is the preferred style in the social sciences, education, psychology, business, and communication studies. It uses the Author-Date in-text citation system.

In-Text Citation (Author-Date)

Single author: Social media use has been shown to reduce study time among undergraduates (Okafor, 2022, p. 45).
Two authors: (Adeyemi & Bello, 2021, p. 78)
Three or more authors: (Nwosu et al., 2020, p. 112) — use et al. from the first citation
Direct quotation: Olusegun (2019) argues that "academic integrity begins with honest attribution" (p. 34).

Reference List Format

Entries are listed alphabetically by the author's surname. Hanging indent style (second and subsequent lines indented 0.5 inch). Title of journal and volume number in italics.

Book:
Adeyemi, T. O. (2021). Professional written communication for Nigerian students (3rd ed.). University of Lagos Press.

Journal Article:
Okafor, C. N. (2022). Social media use and academic performance among undergraduates in Nigerian universities. Journal of Communication Studies, 14(2), 41–58. https://doi.org/10.xxxx

Chapter in an Edited Book:
Nwosu, C., Bello, A., & Eze, M. (2020). Digital literacy and the Nigerian student. In P. O. Okwu (Ed.), Communication in the 21st century (pp. 108–129). Spectrum Books.

Website:
National Bureau of Statistics. (2023). Nigeria annual statistical report 2023. https://nigerianstat.gov.ng/report/2023
Note: In APA 7th edition, all author names use initials only for first and middle names. The year of publication always immediately follows the author's name. The DOI or URL is included for electronic sources when available.
MLA — Modern Language Association, 9th Edition

MLA is the preferred style in the humanities — literature, language studies, cultural studies, history, and the arts. It uses the Author-Page in-text citation system.

In-Text Citation (Author-Page)

Single author: Social media has fundamentally altered student learning behaviours (Okafor 45).
Two authors: (Adeyemi and Bello 78) — write "and", not "&"
Three or more authors: (Nwosu et al. 112)
Author named in text: As Olusegun argues, "academic integrity begins with honest attribution" (34).
No author: Use a shortened title in quotation marks: ("Social Media in Schools" 12)

Works Cited Format

MLA calls the reference list a "Works Cited" page. Entries are alphabetical by author surname. Hanging indent style. Titles of long works (books, journals) in italics; titles of short works (articles, chapters) in quotation marks.

Book:
Adeyemi, T. O. Professional Written Communication for Nigerian Students. 3rd ed., University of Lagos Press, 2021.

Journal Article (Print):
Okafor, Chinedu N. "Social Media Use and Academic Performance Among Undergraduates in Nigerian Universities." Journal of Communication Studies, vol. 14, no. 2, 2022, pp. 41–58.

Chapter in Edited Book:
Nwosu, C., et al. "Digital Literacy and the Nigerian Student." Communication in the 21st Century, edited by P. O. Okwu, Spectrum Books, 2020, pp. 108–129.

Website:
National Bureau of Statistics. "Nigeria Annual Statistical Report 2023." NBS, 2023, nigerianstat.gov.ng/report/2023. Accessed 18 June 2025.
Note: In MLA 9th edition, the first author's name is inverted (Surname, First name); subsequent authors are in normal order. The medium ("Print", "Web") no longer needs to be listed, but accessed dates are required for online sources.
APA vs MLA — Side-by-Side Comparison
FeatureAPA 7thMLA 9th
Used inSocial sciences, education, psychology, businessHumanities, literature, language, arts
In-text systemAuthor-Date: (Okafor, 2022, p. 45)Author-Page: (Okafor 45)
Reference list nameReferencesWorks Cited
Book titleItalics, sentence caseItalics, title case
Article titleNo quotation marks, sentence case"Quotation marks," title case
Year of publicationImmediately after author nameNear the end of the entry
Multiple authors (3+)et al. from first citationet al. for 3+ authors
Page abbreviationp. (one page); pp. (multiple pages)No abbreviation — write: 41–58
DOI / URLIncluded when availableURL included; DOI optional
Section VII · 3.8

Sample Project Report — Abridged

The following is an abridged but structurally complete sample project report demonstrating the correct arrangement of all parts, the appropriate academic style and register, APA in-text citations, and the format of each chapter. Study every element carefully — this sample is your practical guide (Adeyemi, 2021, p. 120).

📄 Sample Project Report — Abridged Model
Nnamdi Azikiwe University, Awka
Faculty of Arts · Department of English and Literary Studies
The Influence of Social Media Use on the Academic Performance of Undergraduate Students in Nnamdi Azikiwe University, Awka
A Project Report Submitted to the Department of English and Literary Studies
in Partial Fulfilment of the Requirements for the Award of Bachelor of Arts (B.A.)
in English and Literary Studies
Submitted by:
Obi-Eze, Adaeze Chioma
Registration Number: NAU/2019/ELS/0347
Supervisor:
Dr. Emeka Anyadike
Senior Lecturer, Department of English and Literary Studies
June 2025
Title Page
Abstract

This study investigated the influence of social media use on the academic performance of undergraduate students in Nnamdi Azikiwe University, Awka. The study was motivated by the growing concern among educators and parents about the time students spend on social media platforms at the expense of academic activities. Three research questions guided the study. A descriptive survey design was adopted. The population comprised all undergraduate students in the Faculty of Arts (N = 2,840), from which a sample of 200 respondents was drawn using stratified random sampling. A structured questionnaire was the primary instrument for data collection. Data were analysed using frequency counts, percentages, and Pearson's correlation coefficient. The findings revealed that the majority of students (74%) spent more than four hours daily on social media; that there was a statistically significant negative correlation between daily social media use and CGPA (r = −0.61, p < 0.05); and that WhatsApp and Instagram were the most frequently used platforms. The study concluded that excessive social media use is a significant predictor of poor academic performance among the sampled students. It was recommended that the university introduce a digital wellness policy and that students develop structured study schedules that limit social media use during study hours.

Keywords: social media, academic performance, undergraduate students, Nigeria, CGPA, digital wellness

Abstract — page v
Chapter One
Introduction
1.1 Background to the Study

The emergence of social media as a dominant form of communication in the twenty-first century has profoundly altered the social and academic landscape of tertiary education. Platforms such as Facebook, Instagram, WhatsApp, X (formerly Twitter), and TikTok have become integral to the daily lives of young people, including university students (Okafor, 2022). While these platforms offer significant communicative and collaborative possibilities, their unrestricted use during academic hours raises legitimate concerns about their impact on study time, concentration, and ultimately academic performance (Nwosu et al., 2020).

In Nigeria, smartphone penetration has grown dramatically, with the Nigerian Communications Commission (NCC) reporting over 90 million active internet subscribers as of December 2023. University campuses, most of which now offer Wi-Fi access, are among the highest zones of social media activity. Anecdotal evidence from lecturers across Nigerian universities suggests that classroom attention, study hour commitment, and assignment quality have all declined in correlation with the rise of social media use (Adeyemi, 2021). However, the empirical evidence from the specific context of Nnamdi Azikiwe University, Awka remains sparse, creating a gap that this study addresses.

1.2 Statement of the Problem

Despite the growing concern about social media's impact on student academic performance, available empirical studies in Nigeria have focused predominantly on universities in Lagos, Ibadan, and Abuja, with little attention to institutions in the South-East. It is not clear whether the patterns observed in those studies hold true for students in Nnamdi Azikiwe University, Awka. This study therefore investigates the influence of social media use on the academic performance of undergraduate students in this specific context.

1.3 Purpose of the Study

The primary purpose of this study is to determine the relationship between social media use and academic performance among undergraduate students in Nnamdi Azikiwe University, Awka. Specifically, the study seeks to: (i) determine the frequency and duration of social media use among the students; (ii) identify the most commonly used social media platforms; and (iii) establish whether a statistically significant relationship exists between daily social media use and students' CGPA.

1.4 Research Questions

The following research questions guided the study:

  1. How frequently and for how long do undergraduate students in Nnamdi Azikiwe University, Awka use social media daily?
  2. What social media platforms are most commonly used by the students?
  3. Is there a significant relationship between students' daily social media use and their Cumulative Grade Point Average (CGPA)?
1.5 Significance of the Study

The findings of this study will be of benefit to university administrators in formulating digital wellness policies, to lecturers in understanding student attention challenges, to students in developing more intentional study habits, and to future researchers seeking to expand the empirical literature on social media and academic performance in South-East Nigeria.

1.6 Scope of the Study

This study is limited to undergraduate students in the Faculty of Arts, Nnamdi Azikiwe University, Awka, for the 2024/2025 academic session. It does not cover postgraduate students, other faculties, or other universities.

1.7 Definition of Terms

Social Media: Online platforms that enable users to create, share, and interact with content and with other users in real time (e.g., WhatsApp, Instagram, Facebook, X, TikTok).

Academic Performance: As used in this study, academic performance refers to the Cumulative Grade Point Average (CGPA) of the student at the end of the immediately preceding academic session.

Undergraduate Student: A student enrolled in a first-degree programme in the Faculty of Arts, Nnamdi Azikiwe University, Awka.

Chapter One — pages 1–7
Chapter Two
Review of Related Literature
2.1 Conceptual Framework
2.1.1 The Concept of Social Media

Social media refers to web-based and mobile technologies that enable interactive participation, content creation, and real-time sharing among users (Kaplan & Haenlein, 2010, as cited in Okafor, 2022). Unlike traditional media — which broadcasts information from a single source to a passive audience — social media creates networks of active participants who both produce and consume content. Platforms differ significantly in their modality: WhatsApp is primarily a messaging platform; Instagram is image and video-centred; Facebook combines text, image, and community; while TikTok is short-form video. This diversity in modality implies diversity in how each platform affects academic behaviour.

2.1.2 Academic Performance — Definition and Measurement

Academic performance refers to the degree to which a student has achieved their educational goals within a given period (Adeyemi, 2021, p. 45). In Nigerian universities, academic performance is most commonly measured through the Cumulative Grade Point Average (CGPA), a weighted average of grade points earned across all courses taken. A CGPA of 4.50–5.00 corresponds to First Class Honours; 3.50–4.49 to Second Class Upper; 2.40–3.49 to Second Class Lower; 1.50–2.39 to Third Class; and below 1.50 to Pass.

2.2 Empirical Review

Nwosu, Bello, and Eze (2020) investigated the effect of WhatsApp use on the academic performance of 300 undergraduates in the University of Lagos and found a significant negative correlation (r = −0.54) between daily hours spent on WhatsApp and CGPA. Students who used WhatsApp for more than three hours daily had a mean CGPA of 2.87 compared to 3.64 for students who used it for less than one hour.

Contrary evidence was offered by Okafor (2022), who studied 180 undergraduates in the University of Port Harcourt and found that academically purposeful social media use — joining subject-based WhatsApp groups, following educational content creators, and accessing library databases — was positively associated with academic performance. Okafor argues that the variable is not social media use per se, but the purpose and self-regulation with which it is used.

2.3 Gap in Literature

While the studies reviewed above provide valuable insights, none has examined the specific context of students in Nnamdi Azikiwe University, Awka. Furthermore, most existing studies focus on a single platform (typically WhatsApp), whereas this study examines multi-platform use and its aggregate effect on academic performance. These gaps justify the present investigation.

Chapter Two — pages 8–22 [Abridged for illustration]
Chapter Three
Research Methodology
3.1 Research Design

This study adopted a descriptive survey design. A descriptive survey is appropriate when the aim is to describe the characteristics, behaviours, or opinions of a population without manipulating any variable (Locker & Kienzler, 2020, p. 398). This design is particularly suitable for the present study because it seeks to describe social media use patterns and measure their relationship to academic performance without experimental intervention.

3.2 Population and Sample

The population comprised all 2,840 undergraduate students in the Faculty of Arts, Nnamdi Azikiwe University, Awka, enrolled in the 2024/2025 academic session. A sample of 200 students was drawn using stratified random sampling — the faculty was stratified by department, and respondents were selected randomly from each stratum in proportion to its population size.

3.3 Research Instrument

The primary instrument was a researcher-designed structured questionnaire titled the Social Media and Academic Performance Questionnaire (SMAPQ), consisting of 28 items on a 4-point Likert scale (Strongly Agree = 4; Agree = 3; Disagree = 2; Strongly Disagree = 1) plus demographic items. The questionnaire was validated by three experts in communication studies and educational psychology. Reliability was established using Cronbach's alpha coefficient, which yielded a reliability index of 0.83 — considered highly reliable for social science research.

3.4 Method of Data Analysis

Data were analysed using frequency counts and percentages for demographic and descriptive data, and Pearson's Product-Moment Correlation Coefficient to determine the relationship between social media use and CGPA. All analysis was conducted using SPSS version 27.0. The level of significance was set at p < 0.05.

Chapter Three — pages 23–32 [Abridged for illustration]
Chapter Five
Summary, Conclusion, and Recommendations
5.1 Summary of Findings

This study investigated the influence of social media use on the academic performance of undergraduate students in Nnamdi Azikiwe University, Awka. The following were the principal findings:

  1. The majority of respondents (74%) spent more than four hours daily on social media, with peak usage occurring between 9:00 p.m. and 1:00 a.m.
  2. WhatsApp (94%) and Instagram (87%) were the most frequently used platforms; X (Twitter) was least used (31%).
  3. A statistically significant negative correlation was found between daily social media use and CGPA (r = −0.61, p < 0.05), indicating that higher social media use is associated with lower academic performance.
5.2 Conclusion

Based on the findings, it is concluded that excessive social media use is a significant predictor of poor academic performance among undergraduate students in Nnamdi Azikiwe University, Awka. The negative correlation between social media use and CGPA is consistent with the findings of Nwosu et al. (2020) and suggests that the problem is not unique to any single Nigerian university. However, consistent with Okafor (2022), the nature and purpose of use — not merely the duration — merits further investigation.

5.3 Recommendations

Based on the findings of this study, the following recommendations are made:

  1. The university should develop and enforce a Digital Wellness Policy that educates students on responsible social media use without prohibiting platforms that serve legitimate academic purposes.
  2. Lecturers should integrate structured, academically purposeful social media tasks into their courses — directing student social media use toward knowledge acquisition rather than distraction.
  3. Students should develop and maintain a written daily study schedule that designates specific periods for social media and protects study hours from interruption.
  4. The university library should expand access to academic social networking platforms (ResearchGate, Academia.edu) to channel student social media energy toward scholarly engagement.
5.4 Suggestions for Further Research

Future researchers may wish to: (i) replicate this study in other Nigerian universities to test the generalisability of the findings; (ii) investigate gender differences in social media use patterns and their academic consequences; and (iii) conduct a longitudinal study tracking the same students over four years to observe how social media use and CGPA interact over time.

Chapter Five — pages 55–62
References

Adeyemi, T. O. (2021). Professional written communication for Nigerian students (3rd ed.). University of Lagos Press.

Bello, A., & Nwosu, C. (2020). Business communication in the Nigerian context. Spectrum Books.

Bovée, C. L., & Thill, J. V. (2021). Business communication today (15th ed.). Pearson Education.

Locker, K. O., & Kienzler, D. S. (2020). Business and administrative communication (12th ed.). McGraw-Hill.

Nigerian Communications Commission. (2023). Subscriber/operator data — December 2023. https://www.ncc.gov.ng/statistics

Nwosu, C., Bello, A., & Eze, M. (2020). WhatsApp use and academic performance among undergraduates in the University of Lagos. Nigerian Journal of Communication Studies, 8(1), 101–118.

Okafor, C. N. (2022). Social media use and academic performance among undergraduates in Nigerian universities. Journal of Communication Studies, 14(2), 41–58. https://doi.org/10.xxxx/jcs.14.2.41

Olusegun, B. (2019). The complete guide to letter writing and correspondence. Evans Brothers (Nigeria Publishers).

References
Section VIII

Conclusion & Key Takeaway

Writing a project report is the highest expression of the skills taught throughout this course. It demands the ability to identify a problem worth investigating, design a rigorous method of inquiry, gather and analyse credible evidence, and present findings in a structured, precisely documented, and correctly formatted document (Bello & Nwosu, 2020, p. 99).


The eight performance objectives of this module — from understanding characteristics and parts, through gathering data and writing outlines, to applying citation styles and producing a complete report — are not isolated skills. They are a single, integrated process. Master each step, and the project report writes itself. Skip any step, and the entire structure collapses. Begin with a good topic. Gather credible data. Build a sound outline. Cite every source. Write clearly. Revise thoroughly. That is the procedure (Adeyemi, 2021, p. 135).

Examination Questions

Module 3.0 — Writing Project Reports

12 Questions · 30 Marks
1Multiple Choice

Which of the following is NOT a characteristic of a project report?

A.  It is systematic and evidence-based
B.  It is written in the first person and uses informal language
C.  It follows a fixed structure with front matter, main body, and back matter
D.  All sources are documented using a recognised citation style

[1 mark]

2List

Name the seven components of the Front Matter of a project report in the correct order.

[7 marks — 1 each]

3Multiple Choice

A researcher conducted structured interviews with 40 factory workers about their working conditions. This data is best classified as:

A.  Tertiary data
B.  Secondary data
C.  Primary data
D.  Bibliographic data

[1 mark]

4Short Answer

State four criteria a student must consider when selecting a topic for a project report.

[4 marks — 1 each]

5Multiple Choice

In APA 7th edition in-text citation, a source with four authors should be cited as:

A.  (Okafor, Nwosu, Bello, and Eze, 2022)
B.  (Okafor et al., 2022)
C.  (Okafor and others 2022)
D.  (Okafor 2022)

[1 mark]

6Distinguish

Distinguish between primary, secondary, and tertiary sources of data, giving one example of each.

[6 marks — 2 per source type]

7Multiple Choice

Which of the following correctly describes the difference between APA and MLA in-text citation systems?

A.  APA uses Author-Page; MLA uses Author-Date
B.  APA uses Author-Date; MLA uses Author-Page
C.  Both systems use the Author-Date format
D.  APA does not require page numbers for any citations

[1 mark]

8Practical

Write a correctly formatted APA 7th edition reference list entry for the following: A journal article titled "Reading Habits and Academic Success" written by Ngozi Eze and published in the Journal of Nigerian Education, volume 6, issue 3, pages 22–38, in 2023.

[3 marks]

9Write Out

Explain the principle of parallelism in outline writing and provide an example of a non-parallel outline heading and its corrected version.

[2 marks]

10Multiple Choice

The Abstract of a project report is:

A.  Written first and placed first
B.  Written last and placed first
C.  Written last and placed last
D.  An optional section included only if required by the supervisor

[1 mark]

11Short Essay

Explain the five chapters of the main body of a project report, stating the specific content expected in each chapter.

[5 marks — 1 per chapter]

12Practical Task

You are researching the topic: "The Effect of Early Morning Reading on Students' Vocabulary Development in Federal Government College, Benin City." Write a complete Chapter One outline for this project, using the decimal numbering system, with all required sub-headings correctly phrased in parallel noun phrases.

[4 marks]

References

Adeyemi, T. O. (2021). Professional written communication for Nigerian students (3rd ed.). University of Lagos Press.
Bello, A., & Nwosu, C. (2020). Business communication in the Nigerian context. Spectrum Books.
Bovée, C. L., & Thill, J. V. (2021). Business communication today (15th ed.). Pearson Education.
Locker, K. O., & Kienzler, D. S. (2020). Business and administrative communication (12th ed.). McGraw-Hill.
Modern Language Association. (2021). MLA handbook (9th ed.). MLA.
Nwosu, C., Bello, A., & Eze, M. (2020). WhatsApp use and academic performance among undergraduates in the University of Lagos. Nigerian Journal of Communication Studies, 8(1), 101–118.
Okafor, C. N. (2022). Social media use and academic performance among undergraduates in Nigerian universities. Journal of Communication Studies, 14(2), 41–58.
Olusegun, B. (2019). The complete guide to letter writing and correspondence. Evans Brothers (Nigeria Publishers).
Publication Manual of the American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). APA.
Module 3 Complete
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