1. Introduction

Chapter 4 examined how messages travel vertically through organisations — downward from leadership to frontline, and upward from frontline to leadership. But organisations are not only hierarchies. They are also networks of specialisations — departments, functions, teams, and units that each contribute a distinct capability to the organisation's collective output, and that must coordinate with each other continuously if the organisation is to function effectively as a whole.

The communication that enables this coordination — the flow of messages between people and groups at the same hierarchical level, or across levels without following the formal chain of command — is called lateral communication. It takes two forms: horizontal communication, which flows between individuals or units at the same hierarchical level, and diagonal communication, which flows between individuals or units at different hierarchical levels but outside the formal chain of command.

Lateral communication is in many ways the most challenging and the most underinvested direction of organisational communication. Classical organisational theory had almost no concept of it — in the classical model, all coordination was achieved vertically, with different units being coordinated by their shared superior rather than by direct communication with each other. As organisations have grown more complex, more specialised, and more dependent on cross-functional collaboration, the inadequacy of this purely vertical model has become increasingly apparent. Mroz, Allen, Verhoeven, and Shuffler (2023) found that failures of horizontal coordination — situations in which departments or teams that should be working together are instead working in parallel, duplicating effort, pursuing conflicting goals, or failing to share critical information — are among the most common and most costly sources of organisational inefficiency in modern enterprises.

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2. What is Horizontal Communication?

Key Concept — Horizontal Communication Defined

Horizontal communication (also called lateral communication) refers to the flow of messages between individuals, teams, or departments that occupy the same or equivalent level in the organisational hierarchy. Unlike vertical communication, which follows the chain of command, horizontal communication occurs across departmental boundaries — between peers, between specialist functions, and between units that are independent of each other in the formal reporting structure.

Horizontal communication does not require the involvement of a shared superior. When the finance manager and the operations manager discuss budget implications for a planned equipment purchase, they are communicating horizontally — directly, without routing the communication through the Managing Director to whom both report. This directness is the great efficiency advantage of horizontal communication: it enables coordination to happen quickly, without the delays, distortions, and bureaucratic weight associated with vertical routing.

Verčič and Špoljarić (2020) noted that the proportion of communication that is horizontal — as opposed to vertical — in any given organisation is a reliable indicator of its structural sophistication and collaborative capability. Organisations with very low levels of horizontal communication tend to be slow, silo-prone, and dependent on senior managers to resolve coordination problems that could and should be resolved directly between the affected parties.

Horizontal Communication in Relation to Vertical Communication

Horizontal and vertical communication are not alternatives — they are complementary directions that together constitute a complete organisational communication system. Vertical communication provides the strategic alignment and authority structure within which horizontal communication takes place; horizontal communication provides the operational coordination that enables the organisation to implement its strategy. An organisation that communicates only vertically — in which all coordination is achieved by routing messages up and down the hierarchy — becomes impossibly slow and places an unsustainable burden on senior managers as the only agents of cross-departmental coordination. An organisation that communicates only horizontally — with no clear vertical direction-setting and authority structure — loses its sense of shared purpose and strategic coherence.

3. Functions and Forms of Horizontal Communication

Key Concept — Five Key Functions of Horizontal Communication

1. Task coordination: The most fundamental function of horizontal communication is enabling different departments and teams to coordinate their work. When the production department needs to know what the sales department has committed to in terms of delivery timelines, or when the HR department needs to coordinate with finance on the payroll implications of a new staffing plan, horizontal communication is the mechanism through which this coordination happens. Without it, departments pursue their own agendas independently — producing the duplications, conflicts, and missed handovers that characterise poorly coordinated organisations.

2. Problem-solving and information sharing: Complex organisational problems rarely respect departmental boundaries. A quality problem in a manufacturing plant may have its root cause in procurement (wrong materials), in operations (wrong process), in maintenance (faulty equipment), or in HR (inadequately trained operators) — and diagnosing and solving it requires the free flow of information between all these functions. Horizontal communication is the mechanism through which this cross-functional problem-solving takes place. Men and Yue (2024) found that organisations with strong horizontal communication are significantly more effective at solving complex problems quickly than those in which information is hoarded within departmental boundaries.

3. Conflict resolution between peers: Conflicts between departments — over resource allocation, priorities, deadlines, responsibilities, and interpretations of policy — are a normal feature of organisational life. When departments have the communication skills and the structural permission to resolve conflicts directly through horizontal negotiation, these conflicts tend to be resolved faster, more creatively, and with less residual damage than when they must be escalated vertically to a shared superior for adjudication. The ability to manage peer conflict effectively is one of the hallmarks of a mature organisational communication culture.

4. Knowledge sharing and innovation: Innovation almost always requires the combination of different types of knowledge — technical expertise from one function, market knowledge from another, operational knowledge from a third, and regulatory knowledge from a fourth. Horizontal communication is the mechanism through which these knowledge streams combine. Neuberger, Lemos, and Watkins (2023) found that organisations with high levels of horizontal communication significantly outperform those with low levels on measures of innovation, new product development, and adaptive response to market change — precisely because their cross-functional information flows enable the creative combination of diverse knowledge that drives innovation.

5. Building peer relationships and organisational culture: Beyond its task-oriented functions, horizontal communication plays a vital role in building the peer relationships and shared identity that constitute organisational culture. Employees who communicate regularly with colleagues in other departments — who know their names, understand their challenges, and have genuine working relationships with them — are more likely to see the organisation as a coherent whole rather than as a collection of competing fiefdoms. Yue, Men, and Ferguson (2021) found that perceived quality of peer communication is one of the strongest predictors of employees' sense of belonging to and identification with their organisation.

Key Concept — Common Forms of Horizontal Communication

Face-to-face and oral forms: Cross-departmental team meetings; project coordination calls; informal corridor conversations between departmental peers; joint problem-solving sessions; cross-functional working groups; peer mentoring and knowledge-sharing conversations.

Written and digital forms: Cross-departmental emails; shared project management platforms (Asana, Trello, Jira); collaborative document editing tools (Google Docs, SharePoint); enterprise chat channels involving members from multiple departments; shared intranets and wikis; cross-departmental newsletters and updates.

Structural forms: Cross-functional project teams; committees and working groups with cross-departmental membership; liaison roles — individuals specifically appointed to bridge two departments and facilitate information flow between them; joint planning sessions; communities of practice — groups of professionals across different departments who share a common expertise or interest and communicate regularly to build and share knowledge in that domain.

Workplace Example — Horizontal Communication Enabling Organisational Success

A Nigerian pharmaceutical company is preparing to launch a new generic medicine. The launch requires effective horizontal communication between at least five departments: Research and Development (product formulation and testing data), Regulatory Affairs (documentation for NAFDAC approval), Production (manufacturing scale-up planning), Marketing (market positioning and promotional strategy), and Finance (pricing analysis and budget allocation).

In a previous product launch, these departments worked largely in isolation — each completing its own phase of the process sequentially, with minimal communication across departmental boundaries. The result was a series of avoidable delays: Production could not begin scale-up planning because Regulatory Affairs had not shared the approved formulation in time; Marketing had developed a pricing strategy based on cost assumptions that Finance had since revised; and the entire launch was delayed by four months because no one had established a cross-departmental timeline that all parties were working to simultaneously.

For the new launch, the Managing Director establishes a cross-functional launch committee with representatives from all five departments, meeting weekly. A shared project management platform tracks progress across all workstreams in real time, and each department's representative is empowered to raise bottlenecks and dependencies directly with their peers rather than escalating them upward. The launch is completed two months ahead of the previous timeline, with no budget overrun — a direct result of the improved horizontal communication.

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4. Silo Mentality — the Biggest Barrier to Horizontal Communication

Of all the barriers to horizontal communication, none is more pervasive, more damaging, or more difficult to overcome than silo mentality. Understanding silo mentality — what it is, why it develops, and how it operates — is essential for any manager who wants to improve cross-departmental communication in their organisation.

Key Concept — Silo Mentality Defined

Silo mentality refers to the tendency of organisational departments or units to operate as self-contained, self-interested entities — to hoard information, protect their resources and territory, compete with rather than collaborate with peer departments, and resist the communication and coordination that would benefit the organisation as a whole. The term draws on the image of grain silos — tall, cylindrical structures that stand side by side but are entirely separate, with no connection between them.

Silo mentality is not a personality defect or a failure of individual goodwill. It is a rational response to the incentive structures, organisational designs, and cultural norms of many organisations. When departments are evaluated and rewarded primarily on their own performance metrics — when the finance department is judged on cost control, the sales department on revenue, the production department on output, and the HR department on headcount ratios — with little or no recognition for cross-departmental collaboration, the rational behaviour is to optimise departmental performance, even at the expense of overall organisational effectiveness. Silo mentality is a system problem, not a people problem.

Mbarushimana and Allida (2022) identified silo mentality as one of the most consistently reported barriers to organisational communication effectiveness across multiple studies and sectors, and one of the hardest to address because it is simultaneously cultural (embedded in attitudes and norms), structural (reinforced by departmental boundaries and reporting lines), and incentive-driven (rewarded by performance management systems that prioritise departmental over organisational outcomes).

Key Concept — How Silo Mentality Damages Organisations

1. Duplication of effort: When departments do not communicate with each other, they frequently undertake the same work independently — commissioning the same research, developing the same systems, engaging the same suppliers — without awareness that the same work is being done elsewhere. The waste of resources this represents can be enormous in large organisations.

2. Conflicting goals and misaligned priorities: Departments operating in silos often pursue goals that conflict with each other — the sales department commits to customer delivery timelines that the production department cannot meet; the HR department recruits to a headcount plan that finance has already revised. These conflicts create operational chaos that could be entirely avoided by horizontal communication during the planning phase.

3. Fragmented customer experience: In customer-facing organisations, silo mentality creates a fragmented experience for the customer — who encounters different messages, different standards, different processes, and different levels of knowledge from different parts of the same organisation. The customer experiences the organisation as incoherent and uncoordinated, regardless of how well each individual department performs on its own metrics.

4. Information hoarding and knowledge loss: Departments with a silo mentality treat their information as a competitive resource rather than a shared organisational asset. They share selectively and strategically — withholding information that would give another department an advantage or expose their own vulnerabilities. The result is that organisational knowledge remains fragmented, decision-making is based on incomplete information, and the organisation's collective intelligence is far less than the sum of its parts.

5. Reduced innovation: As noted in Section 3, innovation requires the combination of diverse knowledge streams. Silo mentality prevents this combination by blocking the horizontal information flows through which different types of knowledge meet and combine. Organisations with severe silo mentality consistently underperform on innovation benchmarks.

Workplace Example — Silo Mentality in a Nigerian Bank

A large Nigerian commercial bank has three main customer-facing divisions: Retail Banking, Corporate Banking, and Digital Banking. Each division operates largely independently, with its own systems, its own customer data, its own marketing approach, and its own targets. A corporate banking customer who also has a personal retail account at the same bank is effectively treated as two separate customers — with no information shared between the two divisions about the customer's overall relationship with the bank, their financial profile, or their service history.

When the corporate customer experiences a problem with a fund transfer that spans both divisions, she finds herself on the phone with a retail banking officer who has no information about her corporate account, then transferred to a corporate banking officer who has no information about the retail transaction, then informed that she needs to visit a branch to resolve a discrepancy — the cause of which neither officer can identify because neither has access to the other division's records.

The bank's silo structure means that each division's systems cannot talk to each other, and neither division's staff has been trained or incentivised to collaborate with the other. The customer's experience is of a bank that does not know who she is — despite being a customer for eleven years and holding multiple products across two divisions. She moves her primary business relationship to a competitor within three months. The cause of her departure — silo-driven fragmentation of her customer experience — is never identified in the bank's churn analysis, because the churn data itself is siloed: Retail Banking records her departure as a retail banking loss without awareness of the corporate banking context that drove it.

5. Other Barriers to Horizontal Communication

Beyond silo mentality, several other barriers commonly impede horizontal communication in organisations.

Key Concept — Additional Barriers to Horizontal Communication

1. Physical and geographical distance: Departments located in different buildings, different cities, or different countries face simple physical barriers to the face-to-face interaction that sustains effective horizontal communication. Remote and hybrid working has intensified this challenge, particularly for cross-functional collaboration that benefits from the informal, spontaneous interaction that physical proximity enables — the corridor conversation that surfaces a shared problem, the shared lunch that builds a relationship strong enough to survive a future conflict.

2. Incompatible systems and processes: Departments that use different data systems, different file formats, different project management tools, and different reporting frameworks create technical barriers to horizontal information sharing. When the data that Marketing needs to do its planning is held in a system that Finance controls and that Marketing cannot directly access, horizontal communication is impeded by the incompatibility of organisational infrastructure. Welch (2022) found that technology fragmentation — the proliferation of different digital tools across different departments — is an increasingly significant barrier to horizontal communication in modern organisations.

3. Specialisation and language barriers: As departments develop deep functional expertise, they also develop specialised languages — technical vocabulary, acronyms, frameworks, and assumptions — that are opaque to colleagues from other functions. An engineer communicating with a marketer, a lawyer communicating with a product developer, or a data scientist communicating with a general manager may find that the specialisation gap creates genuine communication barriers even when both parties are making a sincere effort to understand each other.

4. Status and role ambiguity: Horizontal communication between departments of unequal perceived status can be complicated by the same power dynamics that affect vertical communication. In organisations where some functions are consistently more valued and resourced than others — where, say, Finance consistently receives a larger share of the budget and the attention of senior leadership than Operations — the communication between them may be asymmetric in ways that impede genuine horizontal exchange.

5. Absence of formal horizontal communication structures: In many organisations, horizontal communication happens only informally — through personal relationships and individual initiative — because no formal structures exist to facilitate it. When the only mechanism for cross-departmental coordination is the shared superior (who may be very senior and very busy), routine horizontal coordination becomes slow, burdensome, and dependent on individual goodwill rather than institutional design.

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6. What is Diagonal Communication?

Key Concept — Diagonal Communication Defined

Diagonal communication refers to the flow of messages between individuals at different hierarchical levels who are also in different departments or functions — communication that moves simultaneously across both the horizontal (departmental) and vertical (hierarchical) dimensions of the organisation. A junior analyst in the Finance department communicating directly with a senior manager in the Operations department about a budgeting query — bypassing both his own Finance manager and the Operations department's hierarchical chain — is communicating diagonally.

Diagonal communication was almost entirely absent from classical organisational models, which required all cross-departmental communication to be routed vertically — up through one department's hierarchy and down through another's. This vertical routing was slow, distorting, and dependent on busy senior managers as communication intermediaries. As organisations have become flatter and more project-driven, and as digital communication tools have made direct communication between any two individuals in an organisation technically effortless, diagonal communication has become increasingly common and increasingly important.

When Diagonal Communication is Valuable

Diagonal communication is particularly valuable in several organisational situations. In project-based work, where a team draws members from multiple departments and hierarchical levels, diagonal communication within the project team enables fast, direct coordination without the delays of hierarchical routing. In knowledge-intensive organisations, where junior specialists often possess expertise that senior generalists need, diagonal communication enables that expertise to be accessed without being filtered through layers of management. In crisis situations, where speed of information flow is critical, diagonal communication shortcuts the hierarchical routing that would slow the organisation's response.

The Risks of Diagonal Communication

Diagonal communication also carries risks that must be managed. It can undermine the authority of intermediate managers who are bypassed, creating resentment and confusion about roles and responsibilities. It can generate inconsistent messages if individuals at different levels share different or incompatible versions of information. It can lead to decisions being made or commitments being given at inappropriate levels of authority. And it can create equity problems if access to diagonal communication is unevenly distributed — if some employees have strong personal networks that give them direct access to senior leaders while others do not. Effective organisations establish clear norms about when diagonal communication is appropriate and expected, and when it should be avoided in favour of formal channels.

7. Matrix Structures and Cross-Functional Teams

The growing importance of horizontal and diagonal communication has driven significant changes in how organisations are structured. Two structural responses — the matrix organisation and the cross-functional team — have emerged as the principal mechanisms through which organisations institutionalise lateral communication.

Key Concept — Matrix Organisational Structures

A matrix structure is an organisational design in which employees report to two managers simultaneously — a functional manager (responsible for their departmental discipline, e.g. engineering, finance, or marketing) and a project or product manager (responsible for a specific output that draws on expertise from multiple functions). Matrix structures are designed explicitly to facilitate both horizontal and diagonal communication by creating formal, institutionalised cross-functional relationships.

The communication advantages of matrix structures are significant. By giving cross-functional coordination a formal place in the organisational chart — rather than treating it as an informal addition to a primarily vertical structure — matrix designs create structural permission and expectation for lateral communication. Project managers can communicate directly with members of different functional departments; specialists in different functions can communicate directly with each other within the context of a shared project; and the formal dual-reporting structure creates accountability for both functional excellence and cross-functional coordination.

Matrix structures also create well-documented communication challenges. The dual reporting relationship can create confusion and conflict when the functional manager and the project manager give an employee conflicting instructions or competing priorities. The communication demands on employees in matrix structures are significantly higher than in purely hierarchical structures, as they must maintain effective relationships with multiple managers and participate in multiple communication networks simultaneously. Mroz, Allen, Verhoeven, and Shuffler (2023) found that the meeting load on employees in matrix structures is consistently higher than in functional structures — and that poorly managed matrix meetings are a particular source of time waste and communication overload.

Key Concept — Cross-Functional Teams

A cross-functional team is a temporary or permanent group of employees drawn from different departments or functions who are brought together to work on a specific goal, project, or problem that requires diverse expertise. Cross-functional teams are one of the most widely used mechanisms for facilitating horizontal and diagonal communication, because they create a formal structure — with membership, meetings, shared goals, and defined communication channels — within which lateral communication can take place in an organised and accountable way.

Effective cross-functional teams require several communication conditions to function well. Members must have clear, shared goals that supersede their departmental loyalties. They must have the authority to make decisions and commit resources within their areas of expertise, without having to constantly route decisions vertically for approval. They must have regular, well-managed communication forums — structured meetings with clear agendas, action logs, and follow-up mechanisms — that keep all members informed and coordinated. And they must have a communication culture that values diversity of perspective — that genuinely engages with the different knowledge, assumptions, and priorities that members bring from their different functional backgrounds, rather than defaulting to the perspective of the most senior or most assertive member.

8. Strategies for Improving Horizontal and Diagonal Communication

Improving lateral communication requires interventions at the structural, cultural, and individual levels simultaneously. No single strategy is sufficient; the most effective approaches combine structural redesign, cultural change, and individual skill development in a coherent, sustained programme.

Key Concept — Structural Strategies for Improving Lateral Communication

1. Establish cross-functional teams and committees: Create formal, structured mechanisms for lateral communication — cross-functional project teams, interdepartmental committees, communities of practice, and joint planning forums — that give lateral communication an institutionalised place in the organisation's formal structure. Do not rely on informal relationships and individual initiative as the only mechanisms for cross-departmental coordination.

2. Create liaison roles: In large organisations where two departments need to communicate intensively but have no shared structural mechanism, consider creating a liaison role — a person whose explicit responsibility is to bridge the two departments, facilitate information flow, and manage the coordination between them. Liaison roles are particularly valuable between departments whose specialisations are very different and whose members rarely interact in the course of normal work.

3. Design shared physical and digital spaces: Create physical and digital environments that facilitate informal lateral communication — open-plan office areas shared by members of different departments; cross-departmental social spaces; shared digital platforms and collaboration tools that all departments use and that enable organic, informal communication across departmental boundaries. The informal communication that happens in shared spaces is often the seedbed from which formal cross-departmental collaboration grows.

4. Align incentives with cross-departmental collaboration: Address the incentive structures that drive silo mentality by adding cross-departmental collaboration as an explicit criterion in performance evaluation and reward systems. If managers are only evaluated and rewarded on departmental performance, they will — rationally — prioritise departmental interests over cross-departmental collaboration. Adding collaborative behaviour as a valued and measured dimension of performance creates powerful structural encouragement for lateral communication.

Key Concept — Cultural and Individual Strategies for Improving Lateral Communication

1. Model cross-departmental collaboration at the top: Senior leaders who communicate publicly and visibly across departmental lines — who are seen to seek out and value the perspectives of different functions, who reference cross-departmental achievements in their communications, and who respond to silo behaviour with consistent challenge rather than silent acceptance — create a cultural tone that cascades through the organisation. Ruck and Welch (2022) found that the communication behaviour of senior leaders is the single most powerful determinant of organisational communication culture — including the culture of lateral communication.

2. Invest in cross-functional relationship building: Lateral communication is significantly easier and more effective between people who know, trust, and respect each other as individuals. Invest in opportunities for employees from different departments to build genuine relationships — cross-departmental social events, joint training programmes, structured job rotation or shadowing schemes, and cross-functional mentoring — that build the personal networks on which effective lateral communication depends.

3. Develop boundary-spanning communication skills: Effective lateral communication requires specific communication skills that are different from, and in some ways more demanding than, the communication skills required for vertical communication. Boundary-spanning communicators must be able to translate between the specialist languages of different functions, to find common ground between parties with different priorities and perspectives, to manage peer conflict without the authority of a hierarchical relationship, and to build trust across organisational boundaries without the support of a shared reporting structure. These skills can be developed through training, coaching, and structured cross-departmental experience.

4. Celebrate and publicise cross-departmental successes: Use internal communications to highlight examples of successful cross-departmental collaboration — projects delivered on time because departments coordinated effectively, problems solved by cross-functional teams, innovations generated by the combination of different departmental perspectives. Publicising these successes signals that lateral communication is valued by the organisation, provides models of effective collaborative behaviour, and builds a shared narrative of the organisation as a coherent, connected whole rather than a collection of competing departments.

Workplace Example — Transforming Lateral Communication in a Nigerian University

A medium-sized Nigerian university is struggling with severe coordination failures between its academic departments and its administrative units — the Registry, the Bursary, the Library, the Examinations Office, and the Students' Affairs division. Academic staff complain that administrative processes are opaque, slow, and unresponsive to their needs; administrative staff complain that academic departments make demands without understanding the regulatory and resource constraints within which administration must operate. Students, caught between the two worlds, experience a fragmented and often frustrating service.

The Vice-Chancellor commissions a communication audit, which identifies four root causes: no formal mechanisms for regular cross-functional communication; a cultural norm of hierarchical escalation rather than direct peer communication; incompatible information systems (academic departments use one student records system, the Registry uses another, and the two cannot exchange data automatically); and an incentive structure that evaluates academic departments entirely on academic outputs and administrative units entirely on compliance and efficiency, with no recognition for cross-functional service quality.

The university's three-year response addresses all four root causes. Structurally, it creates a Cross-Functional Service Improvement Committee with rotating membership from both academic and administrative units, meeting monthly to identify and resolve coordination problems. It appoints a Student Experience Liaison Officer whose explicit role is to bridge academic and administrative communication on student-facing issues. It commissions the integration of its two data systems so that student information flows automatically between academic and administrative records. Culturally, it begins a programme of cross-departmental shadowing days — enabling academic staff to spend time in administrative units and vice versa — that significantly improves mutual understanding. And it revises its performance evaluation framework to include cross-functional collaboration as an explicit criterion for all senior staff.

Within two years, student satisfaction scores — which are highly sensitive to the quality of cross-functional coordination — rise by 18 percentage points, and the number of formal student complaints about administrative matters falls by 35%. The improvement is sustained because it is structural, cultural, and incentivised — not dependent on the goodwill of individual relationships that change as staff move in and out of roles.

Attempt all ten questions. Allocate your time according to the marks available. Where a question asks you to "compare," "evaluate," or "design," demonstrate analytical depth — define key terms, reference relevant scholars, construct well-developed arguments, and illustrate with specific examples.

  1. (10 marks) Define horizontal communication and distinguish it from vertical communication. Explain why horizontal communication is increasingly important in modern organisations and what happens to coordination when it is absent or inadequate.
  2. (20 marks) Identify and explain the five key functions of horizontal communication. For each function, provide a workplace example that illustrates the function clearly and explain what the consequences of performing that function poorly would be for the organisation.
  3. (15 marks) Define silo mentality. Explain why communication scholars argue that silo mentality is a system problem rather than a people problem, and identify four specific ways in which silo mentality damages organisational performance. Draw on the work of Mbarushimana and Allida (2022) in your answer.
  4. (15 marks) Discuss four barriers to horizontal communication other than silo mentality. For each barrier, suggest one practical strategy that a manager could implement to reduce its impact.
  5. (15 marks) Define diagonal communication and distinguish it from both vertical and horizontal communication. In what organisational situations is diagonal communication most valuable? What are its principal risks, and how can organisations manage those risks?
  6. (20 marks) Compare and contrast matrix organisational structures and cross-functional teams as mechanisms for facilitating lateral communication. What communication conditions are required for each to function effectively? Drawing on the work of Mroz, Allen, Verhoeven, and Shuffler (2023), what communication challenges does each structure create?
  7. (15 marks) Explain why aligning incentive structures with cross-departmental collaboration is essential for improving horizontal communication. Using the concept of silo mentality, explain what happens when organisations encourage horizontal communication verbally but continue to evaluate and reward purely departmental performance.
  8. (15 marks) Using the Nigerian bank case study from Section 4 or an example of your own, demonstrate how poor horizontal communication produces a fragmented customer experience. What specific structural and communication changes would you recommend to address the problem?
  9. (15 marks) Discuss the role of senior leader behaviour in shaping the culture of lateral communication in an organisation. Drawing on the work of Ruck and Welch (2022) and Men and Yue (2024), explain what specific leadership communication behaviours encourage or discourage cross-departmental communication.
  10. (20 marks) Using the Nigerian university case study from Section 8 as a model, design a lateral communication improvement programme for a large organisation of your choice — either in the public or private sector. Your programme should address structural, cultural, incentive, and skill dimensions, and should explain how you would measure the programme's effectiveness over a two-year period.

References

  • Ishii, K., Lyons, M.M. and Carr, S.A. (2020) 'Revisiting media richness theory for today and future', Human Behavior and Emerging Technologies, 2(2), pp. 124–131.
  • Mbarushimana, N. and Allida, D. (2022) 'Communication barriers and organisational effectiveness: An empirical review', International Journal of Applied Research in Management and Economics, 5(1), pp. 18–32.
  • Men, L.R. and Yue, C.A. (2024) 'Creating a transparent organisational culture: The role of leadership communication', Journal of Communication Management, 28(1), pp. 42–59.
  • Mroz, J.E., Allen, J.A., Verhoeven, D.C. and Shuffler, M.L. (2023) 'Meeting design characteristics and attendee perceptions of staff and team meeting quality', Group Dynamics: Theory, Research, and Practice, 27(2), pp. 98–113.
  • Neuberger, L., Lemos, M. and Watkins, B. (2023) 'Organisational communication in the digital age: Challenges and opportunities', Journal of Applied Communication Research, 51(1), pp. 34–52.
  • Oduaran, C.A. and Okojie, O.M. (2023) 'Written communication and institutional memory in Nigerian public sector organisations', African Journal of Business Management, 17(3), pp. 65–78.
  • Ruck, K. and Welch, M. (2022) 'Exploring internal communication: Towards informed employee voice', Corporate Communications: An International Journal, 27(3), pp. 529–544.
  • Verčič, A.T. and Špoljarić, A. (2020) 'Managing internal communication: How the choice of channels affects internal communication satisfaction', Public Relations Review, 46(3), pp. 101–113.
  • Welch, M. (2022) 'Internal communication and information overload: A framework for managing employee engagement', Employee Relations, 44(5), pp. 1120–1138.
  • Yue, C.A., Men, L.R. and Ferguson, M.A. (2021) 'Examining the effects of internal communication and emotional culture on employees' organisational identification', International Journal of Business Communication, 58(2), pp. 169–195.